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Jindal Steel and Power Limited (JSPL), one of India’s primary and integrated steel producers, is one of the most respected brands in the B2B steel market in India. As housing in the country grows exponentially in the recent years, the company has envisioned the opportunity to foray the retail market with the launch of Jindal PantherTM TMT Rebars. The brand inspired by the strength and agility of the black powerful felines. This unusual brand name aims at breaking the mould of its category, typically named with acronyms, and thus engage with its end customers in a memorable way. Panther has a strong and confident personality and a single clear objective: provide emerging Indians with state-of-the-art TMT Rebars for their housing development needs, which will no doubt have a positive impact in the general growth of the country.

Reduction of Steel Consumption

Designing structures with Fe 550D reduces the steel consumption by 12-15% with optimization using consistent primary steel.

Reduction in Bar Congestion

Using stronger grade steel means reduction in bar diameter that results in increased bar spacing as fewer rebars are needed.

Reduction in Labour Cost

Using lesser steel requires less labour and saves on labour cost.

Faster Construction

Less time is wasted on placing/tying of bars. And less weight on cranes improves construction efficiency.

Bigger Savings

Since Fe 550D rebars are stronger than other rebars, the overall steel consumption comes down leading to cost savings. It also results in increased Floor Space Index thus giving monetary benefit of extra space generated.

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